Fly BOGOF now suspended due to high volumes of orders.

We are examining the idea of becoming an online company only, Therefore over the next few months we will be having a clearance sale on all stock items in the shop, everything will be slashed by 50% so if you need jackets, rods, reels, etc etc please call in or call the shop on 01431821372. We will however be selling more than just flies and accessories online and will build up a stock again of rods, reels, jackets etc.

We have not taken the decision lightly but it works pretty well for Amazon and others. If you are visiting the Helmsdale river and generally purchase flies on arrival please order online in advance to secure them in future. We have no date set for this new development and it is not imminent so please still call into the shop if it is open or call us on 01431821372

From Midnight tonight (Feb 1st) we will be running a Spring BOGOF on all flies apart from Classics and selection boxes until Midnight Saturday Feb 6th ( please state BOGOF when you order). Usual rules apply, for every fly you buy we give you 2 and if the fly is out of stock ( which can happen due to volumes ordered ) we give you the next size up or down or nearest alternative. Please be patient on this popular special offer as we have to deal with large volumes of flies.

Good luck to the Dee, Tweed, Brora rivers and all others who open tomorrow.

Still not happening in the North yet. We have had decent conditions recently but as far as I know the river Tay is the only river in Scotland producing fresh springers via spinning.

Check out this excellent link to Ezio (Fish) Taranto on his day on the Helmsdale recently -http://www.amancalledfish.com/back-to-helmsdale-2016/?platform=hootsuite

Update 21/1/16

Please keep the First Fish competition going - we are now on £600 including shop donations for the Archie foundation. You can donate and lodge your guess on the pool right here - https://www.justgiving.com/Ronald-Sutherland/

Still no fish off but conditions have been very icy, all prizes are still up for grabs! The good news is that the weather is changing and we are due a big thaw which is set to last well into next week. The river will be perfect and I would bet the first fish will get caught. The Association water is available for £25 per rod per day and a great chance of an early fish.

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Unfortunately our free week of fishing fizzled out on Saturday due to hard frost. Lower Caen pool (below), one of our most famous pools was beginning to gather ice along the banks at 1pm today (Sat 16th) with an air temp of -2. Rod eyes were freezing up at will and fishing was difficult. We had plenty action from kelts and ended up with 208 anglers registered for the week. One aggressive fresh fish was reported hooked and lost in the Flat pool midweek on the Association water and as temps cool down this area offers a very realistic chance of landing that highly prized fresh run springer.

So, no fish off yet, that means all the prizes are still up for grabs! tickets on our Association water run from £25 per rod per day, OAPs half price and kids under 16 free. Thanks to all who participated, it was great to see the village so busy. Thanks again to Steve Peterson Simms Europe, Gordon Sim Loop tackle and Clynelish whisky for their sponsorship and everyone else involved in making the week a big success again, and ofcourse the River Board for opening up the river to the public.

Lower Caen pool freezing up on Saturday

Simms Primaloft jacket, Bridge Hotel trophy and Clynelish still await the first fish!

Tight lines - get on the water, springers will be arriving anytime!

The river opened today to a promising (but rather high) 3ft 6 on the guage, however, the 116 optimistic anglers who registered on the day could not winkle out the elusive spring salmon they were after. Weather conditions were very favourable but only kelts were the order of the day. Tomorrow the river should loose another foot from the guage and chances will very much improve. Water temps remain unseasonably mild at around 40 degrees so anglers have no excuses and I may be forced to wet a line myself!

The Tackle shop was packed early & late and the annual offering of Clynelish from our longest standing sponsor was very well received as usual. It was great to have Steve Peterson from Simms Europe in shop showing off some of their latest high class gear, a real boost to the event and they have a superb GoreTex Primaloft on offer for the lucky captor of the first fish. Loop tackle have upgraded their sponsorship by donating a new Cross SX rod to add to the prize fund.

If you have not had a cast yet then come along and enjoy the river for the rest of the week, conditions are improving by the day and there are sure to be fresh salmon in the system. A few pics from the day below.

Mother, Brother and Keith Webster enjoying the opening day tackle shop banter.

Steve Peterson showing off the latest Simms gear and prize jacket with the yours truly holding the Bridge hotel trophy in the foreground.

Steve Peterson fancying his chances on the banks of the majestic Kilphedir pool beat 2

The opening cast of the season from Donald Sutherland

My daughter April playing with the Sutherland Schools Pipe band for the first time, proud daddy!

A view of the large crowd gathered this morning.

The tackle shop in full swing.

Beat 4 looking very good ad midday with the river flowing at 3ft on the guage.

River Board manager Sir michael Wigan with Suisgil ghillie Donald Sutherland who opened the river.

All the talking is nearly over and the action gets into full swing Monday 11th. A big crowd is expected as the river will be totally ice free after the warmest run up on record, river temp has not dropped below 40 degrees since closing in September so fish will DEFINITELY be in the system! The free fishing extends from Monday 11th right through to Saturday, many thanks again to the Helmsdale River Board for this generous offering to the public.

This year we have the luxury of having one of the biggest global tackle heavyweights on site, Simms flyfishing. As one of our sponsors, Steve Peterson will have a selection the latest gear and accessories on site for Opening day in the tackle shop, A state of the art Simms Primaloft lined GoreTex jacket will be up for grabs if you catch the first fish! Loop tackle also are in on the act with a Cross S1 for the person who guesses the pool where the first fish comes from - please have a go in this comp right here and select you pool or pools - Spring salmon fishing legend Andy (torrish) Sutherland has spoken and picked his 3 top pools which you can see on the just giving page here - https://www.justgiving.com/Ronald-Sutherland/?utm_medium=email&utm_source=ExactTarget&utm_campaign=20160107_

A £5 minimum donation is required online or you can chose a pool on registration at the Tackle shop on any opening day. It is for a great cause this year ( The Archie Foundation ). Bacon rolls and meals are on offer from Thyme & Plaice and Timespan and Thyme & Plaice are offering a bottle of whisky for the first local to catch a fresh salmon. Clynelish, our longest standing Sponsor are also offering drams of their special malt on the day from the tackle shop and a bottle + the Bridge Hotel trophy will also go to the captor of the first fish, superb prizes, many thanks to all our sponsors.

As per usual we will have a huge selection of all the past and present killer flies and many of Rons latest new designs, If you have nothing better on next week, best get yourself over here and get a fly in the water!! You never know, you could catch the first UK salmon!

Suisgil Ghillie Donald Sutherland will lead the Sutherland Schools pipe band this year and open the river around 10am after the opening speech by Sir Michael Wigan. My daughter April Sutherland will also play her part by performing with the full Pipe Band for the first time, a proud moment for me!

The river is set to be high but clear so big flies will be the form on sinking tips and heads - very best of luck! see you there...

This is what we are looking for....Andy Torrish with last years January beauty of 18lbs taken on our lethal Monkey Conehead tube.

Approx 4 weeks and counting! Please don't forget to have a crack at our First Fish competition which you can enter here - https://www.justgiving.com/Ronald-Sutherland/  there are great prizes on offer and your donation is for a very worthy cause this time, the Archie Foundation Highland appeal for sick children. Simply pick your pool or pools and donate, good luck!

There is still availability in the Belgrave Arms and Navidale hotels locally so snap it up whilst you can - interest is once again very high! People tend to wait until nearer the time so the weather forecast can be taken into consideration before committing to the booking. Hope to see you all soon! prizes are huge and the springers will be there, that, you can guarantee - just ask Andy (Torrish) Sutherland!!!

With only 7 weeks to go until the river opens again we are in full run in mode here and to get things rolling we will have our explosive Black Friday and Cyber Monday fly BOGOF next weekend, to qualify for this deal we have a minimum order spend of £30 and dont forget we have lots of christmas gifts too and great fly selections. Please only order from Friday Nov 27th until Monday 30th to get the Bogof deal.

Due to the large volumes of orders received please have patience and if we run out of certain fly sizes please accept the next size up or down or a similar replacement pattern, thank you.

The river opening week has once again been confirmed by the Board for the whole week and runs from Monday Jan 11th through to Saturday so you have a great chance to stock up on flies.

Please don't forget to have a crack at our First Fish competition which you can enter here - https://www.justgiving.com/Ronald-Sutherland/  there are great prizes on offer and your donation is for a very worthy cause this time, the Archie Foundation Highland appeal for sick children. Simply pick your pool or pools and donate, good luck!

Every year Helmsdale Co run a competition for guessing the pool which will produce the first springer of the season. It's usually done on the Tackle shop counter via a lucky dip draw. This time round we are cranking up the competition and changing the format in aid of the Archie Foundation for children. I would ask that all anglers keen on a punt who recon they know their stuff should have a go. The cause is extremely worthwhile and in the end somebody is set to win a very very special prize. This time we want YOU to select the pool YOU think will give the first fish, if you select the fly too then you add a bonus to your prize. The competition will be run online and from the shop counter. Each week I will update the pools and bonus flies chosen on the Helmsdale Co fishing report. When the first fish is caught, the names against the correct pool will go into a draw in the shop and the winner will be drawn by the angler who catches the fish. All proceeds will go to the Archie Foundation and the winning ticket will scoop a superb quality prize from the following equipment (Loop Salmon rod, Simms Primaloft fishing jacket, Mackenzie DTX spey intermediate line, Gaelforce floating shooting head line, Carron Jetstream sinking, £100 worth of salmon flies, together a huge prize worth in excess of £1000 and all for just a £5 stake or any donation above. This gear is the best of the best and is well worth winning. Please post your pool, name and contact number by telephone or via the Just Giving page here - http://www.justgiving.com/Ronald-Sutherland You can also drop into the Tackle shop to enter in Helmsdale. Someone is going to be very happy with this awesome prize!
Incidentally, the captor of the first fish wins all the usual spoils of the Bridge Hotel Trophy, A bottle of Clynelish Whisky, a selection of our deadliest Flies and this time round a superb Simms primaloft lined GoreTex wading jacket or Loop Rod. All eyes on the Helmsdale river January 11th, if you are the only person to pick the correct pool you win outright. Good luck! Please share and have a go, all Helmsdale pools are listed on the Just Giving page and below.

Please select from the following pools.

We are now taking Christmas orders for our hugely popular range of personalised Glenmuir cashmere and lambswool sweaters made in Scotland. Embroidered text of your choice left/right arm or chest position with 30 characters maximum, Crew or V neck. Drop us an email or call us on 01431821372 to order. These sweaters are top quality and perfect for fishing, shooting, golfing etc. Prices from £64.95 for lambswool, ladies or gents in a large range of colours.

We also have great end of season deals on Loop Lainio & Simms jackets, call us for details or pre-order best price gear for next season.

The final catch stats are not quite yet in hand but I would make a calculated guess based on ghillie feedback at a figure of around 1500 fish caught over the whole river. That might not sound great or too bad but it is encouraging non the less. One of the main factors at work this season seemed to be the sheer amount of new rods/tennants on the river who were first timers and inexperienced salmon anglers to boot. I heard many instances of "there were plenty of fish around but we couldn't cover or catch them!" The spring was modern day normal with rods having to work hard for a fish. May and June saw a good strong run of msw salmon. The July grilse run was sporadic and well spread out but not heavy on numbers. June was one of the best for seatrout on the Association water for years. Water fell away throughout August and September and the season closed with a week of unseasonable bright sunshine and low water.

The rains have now arrived however and brood stock fishing should be fast and furious as the the river appears well stocked. The SG have stepped back from issuing kill licenses and carcass tagging in rivers it would seem so panic over! the whole gambit was a step too far on the face of it and nobody could quite work out how tags were going to be issued fairly. Another consultation is under way to refine the whole subject. Also on the positive side was the zoning of new areas of conservation whereby rivers and districts were categorised as being in Cat 1, 2 or 3. Cat 1 is the top C & R of 80% and above which is where the Helmsdale sits. Cat 2 is between 60 & 80% and Cat 3 is less than 60% C & R. Basically this means that Cat 1 rivers will be almost left alone to keep up the good work, Cat 2 rivers will need to do better and produce a conservation plan and Cat 3 rivers will need to produce a conservation plan and go on mandatory C & R all methods for 1 year.

The review is not finished with us yet....Sunday fishing, rod licenses etc are still all out there for consultation amongst other ideas, so keep your eye on the ball!

Some random pics from the season and some of the deadly flies you need to catch those autumn fish right up until the end of November on the Tweed.

The first pool on the Helmsdale, the Sea pool if you have never seen it before, between the two bridges.

A typical Helmsdale springer courtesy of Gavin Perry, Wales.

This is how we deal with seatrout on the Helmsdale in summer now! introducing my friend and Sushi expert Adam Macdonald!

Kids on a real team effort during the seatrout run in Well pool Association water, April Sutherland, Annabel and Isla Macdonald showing how its done.

A lovely shot from the Brora early morning at Ford pool.

One of our new deadly Spring flies, the Blue Ass Willie Gunn which netted the first springer first swim on the Association water this year for myself.

These are the flies you need for the spate water coming after the rain which arrived in buckets today. RS Superkrill. Buy here now - http://www.helmsdalecompany.com/rs-superkrill.html

RS SuperSnaelda red/gold conehead. Buy here now - http://www.helmsdalecompany.com/rs-super-snaelda-red-gold.html

RS Hot orange Solar Monkey. Buy here now - http://www.helmsdalecompany.com/rs-super-snaelda-red-gold.html

RS Feeler Red/Black. Buy here now - http://www.helmsdalecompany.com/feeler-black-red-rs-innovation.html

We have many more great flies to choose from so have a good look around the site and get yourself stocked up for autumn here - http://www.helmsdalecompany.com/

We also have a new shop category onboard, Hoggs of Fife. We will be adding a good range of products to this new category weekly as Hoggs are well known for quality at reasonable prices, guys can do some Christmas shopping! some nice country tweeds and shirts for the ladies and some good gear for the gents, The Brora shooting jacket being one of the new lines! You can start shopping online right here and view some of our first Hoggs products. - http://www.helmsdalecompany.com/hoggs-of-fife.html

SOLD, watch out for the next one!

We are starting our "Smash n Grab" season again. These great deals go very fast and are on a first come first serve basis. Email us, or call us during shop opening hours only from 9 - 5pm on 01431821372 to scoop this one up or just order on the link below.
This gorgeous Blue Loop Evotec 9/13 RHW comes with 2 dozen of our best performing salmon flies this season, total RRP 405.00. DEAL only £299. Hit the link here and buy it before anyone else does and its yours - http://www.helmsdalecompany.com/smash-n-grab-deal-loop-evotec.html
DON'T mess around, these are class reels and deadly flies.